Branding & Positioning: 40 Below Website

40 Below

40BelowSummit.com

The Goal

Give this Syracuse community-action group an affordable method of speading the word about their successful efforts to connect young professionals to the community, marketing and brand our region, bring art in public spaces, and revitalize downtown. Manage registrations for the group's wildly-popular young professional summits.

The Solution

Working with the group's designer, we helped craft a site to match the group: modern, fun, and community-minded. With an architecture and design flexible enough to allow for future changes, we've worked with the group to make the site a place where media, funders, government, young professionals, and other groups can get the latest on 40 Below efforts.

We built a custom conference registration module to manage the hundreds of online registrations for the last two conferences, allowing attendees to register and pay online and providing robust reporting and registration-management for organization staff.