Email Campaigns: Manlius Pebble Hill School

Manlius Pebble Hill School

Manlius Pebble Hill School Email Campaign [nonpublic]

The Goal

Add another mechanism for keeping in contact with alums from this PreK - 12 independent school - one in which the school's development office staff could monitor bounce rates, open rates, and number of links followed. Design the campaign to match the creative look of the existing MPH site - and make sure the email template works well on any email client, from Gmail to Outlook.

The Solution

Following the creative look we had produced for the MPH website, we built a template for rich-formatted email campaigns that would accomodate a variety of expected content, in newsletter format. Then we tested it (and tested it, and tested it) until it worked in any modern email client. We worked with MPH staff to listen to recipients and to watch reports each month - and to modify the alumni email campaign slightly each month to improve the user experience and the bounce/open rates.

We then worked with school staff to turn over the production and deployment of the campaign to them - training them in developing content, coding the monthly email, uploading addressee lists, sending the campaign, and monitoring reports. We consult with the school on email campaigns from time to time, but rarely - the month-to-month sending and monitoring of email newsletters is an in-house task.

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