A Web Development & Internet Consulting Firm
Portfolio
- Redesign Project Management: Manlius Pebble Hill School
- ColdFusion Development: Hancock & Estabrook
- PHP MySQL symfony Development: OCWA
- Content Management: Syracuse University
- Branding & Positioning: 40 Below Website
- Legacy Systems Integration: Logo Outfitters
- Web Marketing: CNY Elevator Inspections
- Website Redesign: Smith, Sovik, Kendrick & Sugnet
- Email Campaigns: Manlius Pebble Hill School
Web Marketing: CNY Elevator Inspections
The Goal
Produce a website redesign presenting a professional public face for this Syracuse-based elevator inspection agency - and support the firm's move from local to regional and national marketing efforts with first-page Google visibility for key search terms.
The Solution
After meeting with with the client to collect project goals, site content, design wishes, and target key phrases, we designed a professional corporate design template for the site homepage and interior pages - a template which, because of our use of CSS and valid XHTML (instead of HTML tables) to achieve page layout, didn't bury key content in mountains of messy web markup code.
As search engine optimization was a key goal of the project from the start, we built pages, images, and text copy with web marketing in mind. We made sure that pages (controlled by the client via a custom-built content management system) used key phrases in the page title. We built an XML sitemap, ensuring that Google could find all pages on the site. We created individual pages for each state and region and for key terms, promoting the Google visibility of phrases such as California QEI Elevator Inspections and Qualified Elevator Inspection
Read more about our search engine marketing services