Ad Agency Training & Mentoring

We train account executives and creative staff to make them better able to quote, sell, design, and manage interactive projects. Having worked as a close partner with a variety of advertising agencies, marketing firms, and design consultancies, we understand the unique needs of your business. We can provide you with the language, skills, and background to pitch new interactive work; design cross-browser, standards-compliant, fast-loading web pages and email campaigns; and understand the benefits and drawbacks of all kinds of web technologies.

Need advice on choosing a content management system? Want help weighing the relative merits of PHP, ColdFusion, or ASP.NET as a web technology? Want an in-depth rundown of the differences between page hits and unique visitors, landing pages and bounce rates, organic versus AdWords traffic sources with Google Analytics? We can help.

Already up to speed on most technologies and doing lots of in-house web work? We can hone your skills to a fine point, helping your designers and developers improve search engine optimization, write cleaner code, and streamline the site-design process.

Our services range from custom-designed, full-day training sessions at your offices to quick responses via email or conference call. We also provide mentoring for and review of proposal writing, ensuring that your proposals to clients for interactive work use the proper language, reference the right technolgies, and estimate reasonable costs.

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