Email Campaigns

Email Campaign Reporting

Detailed campaign reporting shows emails opened and blocked, links followed, and other actionable info

HTML email campaigns - colorful, image-laden emails sent to hundreds or thousands of addresses - offer significant benefits over direct mail, phone campaigns, or other more traditional marketing efforts, including lower cost, ease of management, and ability to track user response.

We design and code email marketing campaigns to work well across the wide range of email clients, from web-based (such as Gmail or Hotmail) to computer-based (Outlook), on various operating systems (Windows, Mac, Linux).

We bring to bear our experience on all aspects of the campaign. How should the email campaign tie in with other, existing (perhaps offline) marketing efforts? Is the call to action from the email and from the corresponding landing page clear? Can we use A/B testing to hone the effort? How best to analyze each email campaign's results - and to improve results with the next campaign?

We offer both consulting - analysis of existing campaign efforts, research on/recommendations for new campaigns - and design/development/implementation of new campaigns.

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