Website Analysis, Evaluation & Testing

How good is your website? Unsurprisingly, the answer is: it depends. Tell us the main goals and primary audiences and we can help to analyze, evaluate, and test the site.

A few common pitfalls stand out as clearly wrong, regardless of context: the filesize of images should not be too large, HTML (or XHTML) web code should be well-formed, the use of Cascading Style Sheets tends to make for faster-loading, easier to use pages than do deprecated HTML tags and table-heavy layouts.

Beyond these basics, the success of a site depends how well it brings customers to a sale, connects a given constituency to your organization, spreads your message, etc. We can help analyze how well the site does this - through user testing, technical evaluation of site and database code, and review of traffic statistics.

Often, competing goals can lead to implementation strategies that work against each other. A high-concept, heavily-designed, Flash-heavy site may appeal to a specific audience - but may not be as easy to optimize for search engine visibility. A content-rich, frequently-changed site might appeal both to your audience and to Google rankings - but may be difficult for internal staff to maintain.

Our services include technical evaluation of these issues, clear explanations, and recommendation of the relative merits of different strategies.

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